[Note: I had a very short window of time this morning to post this, and so I opted not to offer any commentary on the actual rankings. My intention was to come back and comment on the listings later in the day. However, I don't believe it would be possible to top Iyov's apt and entertaining analysis which you will want to read in the comments.]

After an unexplained absence the last couple of months, the Christian Booksellers Association (CBA) has now posted Bible translation rankings for the month of November. Perhaps responding to previous criticisms for the way reports are calculated, the CBA rankings have now been separated into two separate lists: one by dollar sales and one by volume sales.

This change is certainly welcome because the two separate lists tell us exactly what we're seeing. Of course, I'd like to see the actual numbers of unit sales as my hunch is probably 75% of all units sold are represented in the first two or three listings. The other issue readers need to keep in mind is that these sale are only reflective of CBA member stores. Thus, significant numbers are not included from such outlets as Wal-Mart, Amazon.com, book chains such as Barnes & Noble and all other non-CBA member businesses.

Tags: Translations