Apple's iPhone: GREAT! AT&T's Service: NOT SO GREAT! [6 updates]

Well, my reaction is mixed. The Apple iPhone is one of the most impressive little gadgets I've ever seen. On the other hand, the whole process of activation (and sudden unexplainable deactivation) has been one of the worst service experiences I've ever been a part of. After a 35 hour activation wait, I got to use the iPhone for most of the day, and it was both impressive and a lot of fun. Then, inexplicably, my phone has been deactivated this evening. I'm currently on my third support call since the "line" was cut. The first two, both over 40 min. long, resulted in inexplicable hangups without ever talking to a live person. Currently, I just reached the hour point of my third attempt, so I figured while I'm waiting, I may as well share my experience with the rest of the world.

The whole ordeal started this past week. In spite of all the hype and mass hysteria surrounding the iPhone, I was undecided as to whether I'd get one until just a few days ago. I do use a so-called "smart phone"--a Treo 600 purchased in 2003 (actually, I've gone through five of them because they're a bit fragile, but fortunately I had insurance with Sprint). After watching Steve Jobs' keynote in which he introduced the iPhone a second time and the slew of videos released by Apple over the last few days, I made my case to Kathy and we decided to take the plunge. I determined that I could cash in some Membership Rewards points from Amex, grab the hundred or so in rolled coins, I've saved for a rainy day, sell the Treo and a couple of other phones I don't use and I should have enough cash to cover the iPhone.

So on Friday, I decided to go to the sole AT&T store in Shelby County, Kentucky, assuming that the crowds would be smaller than at the stores in Louisville. I was right. Kathy and I arrived at 5PM, an hour before the iPhone was supposed to go on sale, and there were only eight or nine people ahead of us. The wait wasn't too bad. Then we bought our phones and left. What's interesting is that with the iPhone, AT&T doesn't activate it for you. It's a process that you do by yourself through iTunes on any Windows machine or Mac.

However, we should have known we were in for problems while still in the store. This was Friday, and the AT&T staff admitted that they had only received training on Thursday. That had to do with the secrecy surrounding the iPhone, and I imagine had a lot more to do with Apple than AT&T. One of the fellows in line ahead of us worked for UPS and described the armed guards that surrounded the thousands of iPhone shipments through the previous night. Procedurally, everything was different to standard AT&T methods in regard to this phone and it showed.

Inside the AT&T store, there were three salespeople, and the store manager who was working in a supervisory role. AT&T corporate had sent a regional manager to work security and determine how many people to let inside at any one time. Nothing in the store seemed to be working right. The system that controlled credit checks (mandatory before the sale) was down. Strict inventory control was in place. Salespersons were only allowed to go get our iPhones after we requested them. The boxes could not be opened while we were in the store, and the bags were sealed before we left. We had to give our name, address, social security number, drivers license number, and email address just to purchase the phone. One of the salespeople kept making errors. I could tell the manager was getting ticked at her, and it didn't help his frustrations when she mentioned she had been an hour late to the training the day before.

We were in no rush, so I took my phone home and waited until about 8:30 to actually attempt to activate it via iTunes. After requesting that my Sprint Treo's number be ported to the new iPhone, filling out the forms, agreeing to the user contracts (one for Apple, one for AT&T), the software ran through this process to activate my phone. It said that it might take up to six minutes. No problem. The instructions noted that once the phone was activated, I might be able to dial out, but initially calls might not come in. Again no problem because all other features of the iPhone should work.

After the six minutes were up, the activation process timed out. I was given a message that further time was necessary for my activation. I quickly received two emails: one from Apple and one from AT&T. One of the messages stated that my activation would take 24 hours and I needed to be sitting in front of my computer on or before 8:35 on Saturday night. Frustrating, to be sure, but I went with it. The interesting thing about the iPhone is that until it's activated, one cannot make use of any of its features, including internet or iPod features. It's essentially a very expensive paperweight unless it's fully activated. Supposedly, there's an option to make an emergency call even if the phone is not activated. When I touched this button (not to actually make an emergency call, but to see where the screen would take me) I discovered that had I been in an actual emergency, the phone still would not have worked because until it's activated, the signal bars remain flat. No one is going to dial out on an unactivated iPhone--not even in an emergency.

On Saturday, about 20 hours into the ordeal, I decided to call one of the iPhone/AT&T support numbers just to make sure all my information was correct when the 24 hour mark should occur. In trying to explain my situation to one gentleman, I was told that my experience was "mistaken." If I got to the end of the iTunes activation screens without some functionality added to my phone, I must have done something wrong. He told me to plug my iPhone back in and start over. Upon doing this, iTunes recognized the phone and gave me the same message about needing additional time to activate my phone. The AT&T representative all but accused me of lying because evidently, this stage of activation limbo was not in any of his documentation. If I didn't see what was in his manual, I must've done something wrong. I told him that his information was not complete and I'm sure he would get a memo on Monday. The call was going nowhere, so I ended it in frustration (although I never got ill-tempered or rude).

So 8:35 came and went and my phone still was not activated. By 11:30, it was now 27 hours into the process so I decided to call AT&T again. This time, a very helpful woman told me that my number had been ported over. I knew this already because my Treo no longer worked and I was having to use Kathy's Motorola phone (we are planning to transition her phone over to AT&T as well but were waiting until mine was finalized first). The representative also informed me that activation for my phone was now complete in their system, but I was in the cue to be activated. She said it should be very soon. In fact, she even very politely offered to call me back in two hours, trying first on my iPhone, but if there was no answer, she would try my wife's phone. Even though I had to get up early for church, I decided to stay up and review my Zephaniah lesson for Sunday. Two hours came and went, and no call, so I decided to go to bed.

This morning at 6 AM, I got up and upon seeing that my iPhone still was not activated, I called AT&T again. Another friendly sounding representative told me that my activation should be very soon--that all my ducks were in a row for activation. She apologized multiple times for the other representative not calling me back, but took down both my number and Kathy's and promised that someone would call to check on us in the next five days. Further, she emphasized the fact that a couple hundred thousand phones had been activated over the last day or two and it had totally bogged down the servers. I'm always polite on the phone, of course, so I didn't say it, but my thoughts were, "And what exactly did you think would happen?!"

Well, again I was stuck in a position of not really being able to do anything, so I tried to just let it go--to push it out of my mind figuring I could always call again after church. Five minutes before 8AM as we were about to walk out the door, I heard the ding of my email, and would you believe that I had a notice from iTunes saying that my phone was now active. I turned it on, and sure enough it was! I knew I didn't have much time since it was time to leave, so I let it sync my contacts and calendar, and I took off for church. The whole activation process had taken 35 hours before I could actually use the phone.

At church, I only specifically showed it to a couple of folks, but it seemed to draw a crowd. I'm really not one to try to show off such things, so I found it a bit uncomfortable to have so many people interested in this new gadget in my possession. After our Bible study class, and what I thought was a very engaging discussion on the book of Zephaniah, I was nearly rushed by four of the men, not to ask further questions about the lesson, but to see the iPhone because they had heard I had one.

I spent the afternoon playing with it, setting preferences and exploring all the features. As for the iPhone itself, I can honestly say that for the most part, it is just as amazing as what you've seen and read. There's no slight of hand when it comes to the commercials. What you see is pretty much what you get. The most frequently heard complaints have been about the virtual keyboard and the slower internet delivery of AT&T's Edge network. By mid afternoon, I was starting to get used to the keyboard. So I don't think this is going to be a big worry at all. The Edge network itself seemed to be out for part of the afternoon, but I happily noticed this morning that the iPhone automatically switched to our church's wi-fi system which made internet access faster than any mobile phone internet delivery system.

My biggest complaint about the iPhone is that text cannot be selected and then cut, copied or pasted. This seems extremely odd because didn't even the original 1984 Mac have this ability? The only bright side to this is that this is a software issue and could be addressed in a future update. In the meantime, I can't imagine doing any heavy text editing on the iPhone without such basic features.

Interesting side-note: after lunch, I went back by the original AT&T store in Shelbville where I purchased the phone because I decided I needed a case (the device is quite smooth and can simply slide out of the hand quite easily). I saw the fellow who sold me my phone and he recognized me. I pulled it out of my pocket and proclaimed, "After 35 hours, it was finally activated!" He immediately stood up and asked if he could see it. I let him play with it for a while. The amazing thing is that even though he had been through the training about the iPhone, he had actually never seen one or held one in his hand before I walked in. He told me that AT&T employees had been forbidden to buy one until demand went down.

So everything looked rosy by the evening. I had gone up to Kathy's school for a bit to help her as she tried to clean up for the end of her year. I noticed that I didn't get any reception in the middle of the building where her library is, but this wasn't surprising. My reception using a phone on the Sprint network had only been sporadic as well that far into her school.

I walked out of her school about 8:30 to see the signal bars rise once again on the phone. I was about to call a buddy of mine when the phone indicated that there was no service. I thought this was very odd for the signal to completely drop out, and it was still not getting a signal when I got home. I came in to check my email, only to notice another iTunes activation message, the exact same wording as I had received this morning. I thought that was really odd. It was not Kathy's activation. It had my number on it. Had this second activation deactivated my phone?! A few minutes later, a second email came in saying the same thing again.

So about 8:50 PM, I called AT&T on Kathy's Sprint phone which we have left active until my phone is straightened out. I was on hold 42 minutes when suddenly and without warning I got disconnected. So I called a second time. After 46 minutes I seemed to have left the queue because the line started ringing. But no one ever picked up. Then suddenly, I was disconnected again.

So I called a third time, and I'm still waiting. Kathy's phone notes that it's been two hours and seven minutes since I first made this call. I've been on hold the entire time. Two things to consider: each time I've called tonight, the AT&T recording says that due to extremely high volume the average wait time is only 20 minutes. Ha--if only I could be so lucky.

Also, it should be noted that AT&T has only ONE hold song--some piano tune that could surely be used to torture captured enemy combatants.

So now, after being on hold for two hours and ten minutes, someone finally picked up on the line. She said my phone is no longer showing an activated status, but a pending status because I have an incorrect service plan. I told her that the service plan I chose, I chose from within iTunes--a family plan for 1400 shared minutes. She said she couldn't help me, but would have to transfer me over to customer care. I asked her what was wrong with my plan, and she said she couldn't look it up because their system was down.

So, now it's 12:44. AM I've been on the phone for four hours trying to get my iPhone activated again.

The wait for customer care was not as long. Evidently I got sent straight in. The customer care representative told me that there was nothing wrong with my plan. So she's sending me to another department. But she warned me ahead of time that this wait might be quite long.

Also, interesting tidbit. According to this person I just talked to, she said sales of the iPhone have been stopped until all current customers are activated and stabilized.

Again, I have to ask, What did they think would happen?

It's 1:00 AM. Still on hold. I'm going to post this and I'll update more later.

Update 1:53 AM. I finally got through to this third department. A very perky rep said that she sent my activation through, but I still never got any signal bars. I asked if she knew why my phone was deactivated to begin with. She said she didn't know because the system was down.

While I had her on the phone, I asked her to check on the status of my wife's phone. She said that there was a problem with the wrong sim card in the phone. I pulled it out and read her the number to which she said, "No, that's the right one."

But ultimately, with their system down, there was nothing more she could do for me tonight. She suggested I call back in six or seven hours. I only wish I could get that much sleep, but I have to be somewhere in the morning at 6:30 AM.

Right now, when I try to call my cell phone number from my wife's phone, I don't get the new voice mail message I set up earlier today. All I get is a message saying that the number is not valid. I hope to goodness that somehow in all this AT&T hasn't lost my number.

Okay, I'm going to bed. More later.

Update 8:53 AM: RESOLVED. I had an early meeting this morning, and afterwards came back home intending to take a nap after having only four hours sleep last night. Instead, obsession got the best of me, and even though the six or seven hours I was told to wait before calling back had not yet passed, I called anyway.

But here's the intriguing aspect. When I went to make my call, Kathy's Sprint phone would no longer work, thus indicating her phone number had been transferred to AT&T. I checked her email, and sure enough, there was a message stating that her new phone was active. So using her iPhone, I called AT&T again, and upon reaching a second level representative, I found someone who could really help me.

She told me that there were definitely some problems with my line, but they didn't believe it had anything to do with the actual phone based on what I was telling them. The AT&T rep was extremely friendly, and I made sure I remained friendly as well (Mom always taught me to be polite on the phone). She put me on hold a number of times while she checked with engineers on this or that. At the very least, in contrast to five hours of rabbit chasing last night, I felt like I was finally getting some attention to my problem.

They were about to pursue one possible solution to my problem (I had already been told that my case seemed to be unique), when on a hunch, she had me read to her the SIM number from my phone. She immediately recognized the problem. In some weird series of events, the registration of Kathy's phone had copied her SIM number over to my records and thus my problems began. I asked her if there was anything I did incorrectly. I explained that I used separate login accounts on our computer for each phone as well as separate iTunes accounts. She said that I did everything correctly, but her guess is that the error occurred because of the high volume of activations over the weekend.

After making the corrections to my settings on her end, the iPhone started working almost immediately.

Again, this AT&T rep was very friendly as have been all their employees that I've talked to (with the exception of the person who argued with me over what I was telling him my screen said). But the title of this post stands because I simply don't think AT&T was adequately prepared for this level of new activations--and they should have been since none of this was a sudden surprise, and they had months to get everything in place.

I believe the idea of activating one's own service is a great one, but this was not the product launch to test it out. The internet is filled this morning with horror stories similar to mine, and in the discussion forums on Apple's website (as of this writing) nine out of ten comment threads are negative in nature. It will all blow over as problems like mine get resolved, and the iPhone itself is an exceptional and perhaps even groundbreaking product. But for me as a new AT&T customer, I've begun my TWO YEAR contract with a really bad taste in my mouth.

Update 10:13 AM: NOT Resolved After All: Okay, so ten minutes after getting off the phone with tech support, Kathy's phone stopped receiving a signal. Same song second verse. I called the same number back, got put through to a number of different departments. After going through my problem, one fellow told me that he couldn't help me, but I needed to call a number that he needed me to write down. I wrote it do it down and hung up only to realize he had just given me the original number I had called to begin with. Maybe we could give that a new name: "Circular Support."

So, now I'm back on hold again. This time, AT&T is transferring me over to Apple.

Update 11:30 AM: Still on hold. I've talked with half a dozen folks in the last hour or so. I keep getting transferred. I wish I could get the same woman again who got my first phone working this morning. Recently, AT&T transferred me to Apple. He wanted me to do inane things like walk outside with the phone to see if I would get better reception--in spite of the fact that I was talking to him on the AT&T network on the other phone from the inside just fine, and in spite of the fact that I was using the phone inside this morning before it died. He wanted to know where I live to see if I had coverage--AGAIN, in spite of the fact that I was on an AT&T phone with him. And would I switch to a company without checking to see if I had coverage first?

After exhausting all these kinds of options, he asked me to hold so that he could get an AT&T person on the line. After I talked with this person for a few minutes, he told the Apple guy just to switch me over to him completely because he said he knew what the problem was.

And so I remain on hold while he's checking on something, eating a donut, smoking a cigarette or something...

Update: 12:55 PM: Starting all over again... After getting two hours into the most recent round (of being switched back and forth between Apple and AT&T), the call dropped. Now it's obvious that the person to whose level I had finally climbed had my phone number because this is inherent to the problem. However, in a move that's an obvious affront to the very nature of customer service, she chose not to call me back.

So I've had to start over yet again. Kathy's phone still won't work even though it worked earlier today. It simply says there's "No Service" even though the other phone is picking up service just fine. I'm about a half hour into the climb to find someone who hopefully will be able to help me. Of course, I was two hours into it last time, which also was essentially starting over as well since they had me call the same number I started with.

Update: 2:37 PM: Waiting. After climbing the tier of response for an hour I was transferred again from AT&T to Apple. I told my story to an Apple rep named John Clark, who was sympathetic to my situation. He told me he was taking ownership of my problem and one way or another he would see it through. Right as I was about to give him my phone number in case we got disconnected, the call dropped! However, true to his word, he emailed me asking for my phone number. John called me back and we started working our way through potential issues that could be causing his problem. He did have to consult AT&T at one point, but he did not transfer me back to them, but put us in a conference call. They seem to think that multiple activation commands have been sent in on some of these phones that upon receiving subsequent commands, have negated the original one. Currently, Kathy's phone is in the queue for activation again, so now we just wait. But John gave me his direct email address and wants me to check in if the phone activates or check in every two to four hours if it doesn't. So that's where we are. I guess I'll go get a shower and start my day...