March CBA Bible Rankings
There are a number of interesting points to notice about this listing. First, if you've been keeping track, note that the TNIV has fallen off the list after its initial listing a couple of months ago. My suspicion that the TNIV's place was held primarily from the audio-based Bible Experience may be supported by my assumption that post-Christmas sales would see a significant decline.
Also note that the HCSB and the NASB have reappeared after falling off last month's charts. The HCSB had continually kept a spot on the chart around the halfway mark since its release in 2004, but then suddenly dropped off last month. The sale of the newly released HCSB Illustrated Study Bible (which appears on the Study Bible rankings for the first time) may have been part of the reason for the HCSB's renewed spot in the top ten. And the NASB had been on the chart for decades until it's drop last month, but now has claimed a spot somewhere around its usual position.
The chart suggests that the King James Version refuses to go away and has reclaimed the number one position, although it wouldn't surprise me if it goes back to #2 next month. What really surprises me is that the New Century Version would rank so high. Both the NCV and the NKJV are exclusively published by Thomas Nelson. I can't imagine the NCV attracting this kind of popularity, but it may say something for Nelson's marketing department.
What are your thoughts?