Absolut apologizes for Mexican vodka ad
Opportunist greed.
The Absolut vodka company has apologized for an ad
campaign depicting the southwestern U.S. as part of
Mexico amid angry calls for a boycott by U.S.
consumers.
The campaign, which promotes ideal scenarios under the slogan “In an Absolut World,” showed a 1830s-era map when Mexico included California, Texas and other southwestern states…
Absolut said the ad was designed for a Mexican audience and intended to recall “a time which the population of Mexico might feel was more ideal.”
Uh, OK…
The campaign, which promotes ideal scenarios under the slogan “In an Absolut World,” showed a 1830s-era map when Mexico included California, Texas and other southwestern states…
Absolut said the ad was designed for a Mexican audience and intended to recall “a time which the population of Mexico might feel was more ideal.”
Uh, OK…
Posted: Mon - April 7, 2008 at 06:37 AM