Microsoft and Viacom form $500 million partnership. They deserve each other.
Dollars being the relevant
commodity.
For a while now, John Dvorak has been looking
askance at the PR crap coming out of Microsoft about advertising. Generally
planted as “tech” news. I guess this is what they’ve been
leading up to.
Microsoft and Viacom have formed an advertising and content partnership to provide about $500 million in services to each other over five years.
Microsoft, the world’s largest software maker, will license television shows and movies from Viacom for use on its MSN Web site and sell advertising for Viacom’s U.S. sites…
Under the deal, programming from Viacom’s MTV, Comedy Central and BET cable networks as well as the Paramount studio will be distributed on MSN and Microsoft’s Xbox 360 video-game system.
Microsoft, based in Redmond, Washington, will have the exclusive right to seek buyers for unsold display advertising space on Viacom’s U.S. Web sites. The companies will share ad revenue. Microsoft also agreed to buy ads on Viacom’s cable-TV networks and its online sites for five years.
I feel like I’m watching a commercial for erectile dysfunction - from two creepy pharmaceutical companies who’ve decided to merge their efforts.
More content worth ignoring
Microsoft and Viacom have formed an advertising and content partnership to provide about $500 million in services to each other over five years.
Microsoft, the world’s largest software maker, will license television shows and movies from Viacom for use on its MSN Web site and sell advertising for Viacom’s U.S. sites…
Under the deal, programming from Viacom’s MTV, Comedy Central and BET cable networks as well as the Paramount studio will be distributed on MSN and Microsoft’s Xbox 360 video-game system.
Microsoft, based in Redmond, Washington, will have the exclusive right to seek buyers for unsold display advertising space on Viacom’s U.S. Web sites. The companies will share ad revenue. Microsoft also agreed to buy ads on Viacom’s cable-TV networks and its online sites for five years.
I feel like I’m watching a commercial for erectile dysfunction - from two creepy pharmaceutical companies who’ve decided to merge their efforts.
More content worth ignoring
Posted: Wed - December 19, 2007 at 10:13 AM