Warner boss: “We were wrong to go to war with consumers”
Attacking consumers is not how you
build trust and expand your business.
The boss of Warner Music has made a rare public
confession that the music industry has to take some of the blame for the rise of
p2p file sharing.
“We used to fool ourselves,’ he said. “We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.”
Edgar Bronfman - speaking at the GSMA Congress in Macau.
“The sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic,” he said. “People want a more interesting form of mobile music content. They want it to be easy to buy with a single click - yes, a single click, not a dozen. And they want access to it, quickly and easily, wherever they are. 24/7. Any player in the mobile value chain who thinks they can provide less than a great experience for consumers and remain competitive is fooling themselves.”
I think he’s started reading and learning from John’s columns.
“We used to fool ourselves,’ he said. “We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.”
Edgar Bronfman - speaking at the GSMA Congress in Macau.
“The sad truth is that most of what consumers are being offered today on the mobile platform is boring, banal and basic,” he said. “People want a more interesting form of mobile music content. They want it to be easy to buy with a single click - yes, a single click, not a dozen. And they want access to it, quickly and easily, wherever they are. 24/7. Any player in the mobile value chain who thinks they can provide less than a great experience for consumers and remain competitive is fooling themselves.”
I think he’s started reading and learning from John’s columns.
Posted: Sun - November 18, 2007 at 01:41 PM