Maturing cheese = Web star
A large English cheddar cheese has become a star
of the Internet, attracting more than 1 million viewers to sit and stare at it
as it slowly ripens.
A large English cheddar cheese has become a star of the Internet, attracting more than 1 million viewers to sit and stare at it as it slowly ripens.
First placed in front of a webcam in late December, the Westcombe cheddar from West Country Farmhouse Cheesemakers leaped to public attention in early February and has since attracted viewers from 119 countries.
“The hits went over 1 million this morning. It has been a real challenge keeping the cheese up and running with all the interest it has generated,” said a spokesman for the company running the website.
“The whole idea was to show people how real food is made — and it seems to be working,” cheesemaker Tom Calver said. “It takes a year for the cheese to mature. This is not fast food. It is slow food.”
Bravo!
Posted: Thu - April 26, 2007 at 10:07 AM