Airline logo scrapped. Americans and Italians thought it unlucky.


Thirteen dots looked just right to designer Ronane Hoet.


Scared to fly on this airplane?

Thirteen dots looked just right to designer Ronane Hoet.

Together they had the perfect balance to form a stylized “b” for the new Belgian carrier Brussels Airlines and the number also matched the airline’s destinations in Africa, an important market. “It was harmony,” she said, wistfully.

This week, however, Brussels Airlines was busy changing the 13-dot logo on the tail and sides of one of its Airbus jets and adding a 14th one in response to complaints from superstitious customers in the United States and Italy.

I’d feel safer using an airline that didn’t cater to superstition and foolishness.

Posted: Thu - February 22, 2007 at 07:04 AM