Ready for corporate sponsorship for the Golden Gate Bridge?


The operators of San Francisco’s Golden Gate Bridge, its orange towers recognizable the world over, are looking into selling corporate sponsorships for the landmark to reduce a budget shortfall, a spokeswoman said on Thursday.

The operators of San Francisco’s Golden Gate Bridge, its orange towers recognizable the world over, are looking into selling corporate sponsorships for the landmark to reduce a budget shortfall, a spokeswoman said on Thursday.

The authority operating the bridge faces a shortfall of $87 million over the next five years, and its board on Friday may vote to hire a consultant to review corporate partnerships, said spokeswoman Mary Currie.

“It’s actually something we’ve been thinking about for the past few years,” Currie said.

She said the bridge authority would develop a “class-act” program, adding it admires the National Park Service’s “Proud Partners Program,” which allows corporations to pay for projects and take credit for them.

Sell it to Larry Ellison. Then, he won’t have to take his boat to town.

Posted: Sat - November 18, 2006 at 05:30 AM