3D - Before your very eyes
I can hardly wait.
Films in 3D are back - and poised to revolutionise the cinema. And even the new-style specs are comfortable.
Yes, that’s right. The MPAA mavens are so certain you’re going to love the “new” 3D experience you will dash out and buy your own designer 3D goggles.
The current high priest of the 3D digital revolution is Jeffrey Katzenberg, the former Disney Studios wunderkind who launched DreamWorks with Spielberg and David Geffen 14 years ago and now enjoys sole command of his own diocese after DreamWorks Animation was spun off in 2004. Katzenberg is under no illusion about when his 3D epiphany occurred. “It was a few years back and I went to see The Polar Express in IMAX 3D,” he says. “I walked out of the theatre and realised this was something that could be a big opportunity for the movies and for our company. I had to learn more about it.”
And learn he did, hiring savvy directors and imbuing his staff with a passion for creating viable 3D cinema. This would evolve from the mid-20th century’s dual-strip projection systems and tacky red-and-blue cardboard anaglyph glasses, to a new model built on digital foundations, where each of us will eventually own designer-style polarised spectacles that we will take with us to the cinema.
And on and on and on.
The increase in cost to produce this crap will be passed along to civilians who already are staying away from movie theatres by the boatload. But, this “immersive experience” will make it worth it to you.
Uh-huh.
Posted: Sat - April 12, 2008 at 11:54 AM