Xerox unveils a new logo
Xerox goes for a new look. And..?
Still think copier when you hear the name
Xerox?
The company knows that you do. And it is sick of it. Good grief, Xerox doesn’t even make stand-alone copiers any more…
So, Xerox unveiled what it says is the most sweeping transformation of its corporate identity since it dropped “Haloid” from the Haloid Xerox name in 1961. In a broadcast to employees, it announced that it would retire the staid red capital X that has dominated its logo for 40 years in favor of what Richard Wergan, vice president of advertising, calls “a brand identity that reflects the Xerox of today.”
What do you think? Is this going to open a whole new world of sales opportunities for Xerox?
The company knows that you do. And it is sick of it. Good grief, Xerox doesn’t even make stand-alone copiers any more…
So, Xerox unveiled what it says is the most sweeping transformation of its corporate identity since it dropped “Haloid” from the Haloid Xerox name in 1961. In a broadcast to employees, it announced that it would retire the staid red capital X that has dominated its logo for 40 years in favor of what Richard Wergan, vice president of advertising, calls “a brand identity that reflects the Xerox of today.”
What do you think? Is this going to open a whole new world of sales opportunities for Xerox?
Posted: Tue - January 8, 2008 at 06:16 AM