Sony say they’re bringing back the ‘wow factor’ - Wha?


Learn how to innovate all over again.


1gb MP3 player = $350

The chief executive of Sony says his company intends to “bring back some of the wow factor” with new products that included a music player with robotics technology and a PlayStation 3 video game console that includes networking services.

Howard Stringer…said Sony had recovered from its past financial problems after almost three years of restructuring. “The next cycle is actual innovation,” Stringer said.

Will they reopen research facilities they shut down?

Stringer talked proudly about Sony’s latest OLED-TV technology and its robotic music player, dubbed Rolly. Rolly, which went on sale this year, is a rolling dancing, egg-shaped music player that flaps its lidlike ends and flashes lights.

I won’t be waiting in line for an 11″ OLED-TV set for $1,700, either.

Posted: Wed - December 12, 2007 at 06:38 AM