Microsoft and Adobe launch new media players. Endorse DRM.
Adobe unveils Flash video control...as Microsoft
took the wraps off its own competing online media platform,
Silverlight.
Adobe unveils Flash video control.The new software should also
allow video to be played offline, whether on computers or portable
devices.
The launch comes as Microsoft took the wraps off its own competing online media platform, Silverlight. The product - formerly dubbed WPF/E - also includes copyright protection.
Microsoft’s “consumer-friendly” Playright is the DRM included.
The big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) - allowing copyright holders to require the viewing of adverts, or restrict copying.
“Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it,” James McQuivey, an analyst at Forrester Research said.
Of course, one of the essentials of the original Fair Use court rulings was that consumers have a right to skip by commercials. Not anymore, man!
The launch comes as Microsoft took the wraps off its own competing online media platform, Silverlight. The product - formerly dubbed WPF/E - also includes copyright protection.
Microsoft’s “consumer-friendly” Playright is the DRM included.
The big seller for Adobe is the ability to include in Flash movies so-called digital rights management (DRM) - allowing copyright holders to require the viewing of adverts, or restrict copying.
“Adobe has created the first way for media companies to release video content, secure in the knowledge that advertising goes with it,” James McQuivey, an analyst at Forrester Research said.
Of course, one of the essentials of the original Fair Use court rulings was that consumers have a right to skip by commercials. Not anymore, man!
Posted: Mon - April 16, 2007 at 07:24 AM