Kodak enters all-in-one printer market — reversing the business model
Eastman Kodak introduced a line of desktop
printers on Tuesday that use low-cost replacement ink cartridges , entering a
market dominated by Hewlett-Packard.
Eastman Kodak introduced a line of desktop printers
on Tuesday that use low-cost replacement ink cartridges, entering a
market dominated by
Hewlett-Packard.
Kodak will start sales in March of 3 EasyShare All-in-One printers, ranging from $150 to $300, which will print, scan and copy document and photos. Black replacement ink cartridges will sell for about $10, and color cartridges for about $15, about 50 percent less than its rivals, Kodak said, adding that it will profit on sales of both printers and ink.
Kodak said this strategy is meant to disrupt the market dominated by HP, Canon and Lexmark, where inexpensive printers are sold at a loss, and profits are earned over the long term in sales of replacement ink cartridges.
Each Kodak ink cartridge prints more pages than a comparably priced rival cartridge, the company says.
They’ve already locked a deal for an introductory exclusive with Best Buy — to be followed by everyone else in the world.
Kodak will start sales in March of 3 EasyShare All-in-One printers, ranging from $150 to $300, which will print, scan and copy document and photos. Black replacement ink cartridges will sell for about $10, and color cartridges for about $15, about 50 percent less than its rivals, Kodak said, adding that it will profit on sales of both printers and ink.
Kodak said this strategy is meant to disrupt the market dominated by HP, Canon and Lexmark, where inexpensive printers are sold at a loss, and profits are earned over the long term in sales of replacement ink cartridges.
Each Kodak ink cartridge prints more pages than a comparably priced rival cartridge, the company says.
They’ve already locked a deal for an introductory exclusive with Best Buy — to be followed by everyone else in the world.
Posted: Wed - February 7, 2007 at 08:15 AM