Ready for iPod Running Gear?
Nike and Apple Computer have teamed up to try to
become a runner’s best friend.
Nike and Apple Computer have teamed up to try to become a runner’s best friend.
The two companies announced Tuesday they are jointly developing a wireless system so some Nike shoes embedded with a sensor can communicate with Apple’s iPod Nano music player to track a runner’s performance and help choreograph songs to the moment.
The co-branded kit comes with a sensor that fits inside compatible Nike footwear _ sold separately _ and a wireless receiver that attaches to the iPod.
Data on running time, distance, pace and calories burned would be stored on the iPod, which could then display the information on-screen or deliver it audibly through headphones.
After the workout, the data also could be automatically sent to a personal runner’s log at the new nikeplus.com Web site whenever the music player is synchronized to Apple’s iTunes program.
The iPod will also incorporate a new “Power Song” feature, so a user can instantly queue up a piece of music for extra motivation at the push of a button.
I spent a couple of decades in the sporting goods industry. If this package is accepted by runners, believe me, it’s another cash cow for both companies.
Nike’s first pair of shoes designed for the package retail for $100. The iPod link is $29. The package will be on the streets in 2 months.
Posted: Tue - May 23, 2006 at 04:27 PM