Video games for the elderly
Is this an answer to dementia or a marketing
tool?
Forget the idea that being good at computer games is a sign of a misspent youth. If millions of Japanese are to be believed, it is the secret to a happy and healthy old age as millions of them take up brain training, the country’s latest computer game craze that is due to arrive in Britain [and the U.S.] by the summer.
Designed by a prominent neuroscientist, Brain Training for Adults, a package of cerebral workouts aimed at the over-45s by the Japanese game console and software maker Nintendo, is said to improve mental agility and even slow the onset of dementia and Alzheimer’s disease.
Targeting grey gamers is proving a smart move by Nintendo as software makers try to wean themselves off the shrinking teen market. About 20% of Japan’s 127 million people are 65 and older, and the number is expected to rise to almost 30% by 2025. More than 3.3m of the games have been sold in Japan since they went on sale in May, with the second package in the series selling 500,000 units in the first week.
The first in the English-language series of games, Brain Age, is due for its US release on April 17, followed by Big Brain Academy in May. The games are expected to go on sale in Europe in June.
I’ve never been a Gamer. My only concern is that I might enjoy it enough to dedicate too large a chunk of time to it. Instead of walking, reading, other useful pursuits.
Posted: Thu - March 9, 2006 at 05:51 AM