German ad boss apologises to bloggers
The leader of a campaign to cheer up German
citizens has been forced to apologise after dismissing weblogs as "the toilet
walls of the internet".
The leader of a campaign to cheer up German citizens has been forced to apologise after dismissing weblogs as “the toilet walls of the internet”.
Jean-Remy von Matt, the head of the leading German advertising agency Jung von Matt, fired off a furious internal email to colleagues after his “Du bist Deutschland” campaign was criticised by the media and in cyberspace by bloggers.
“What on earth gives every computer owner the right to exude his opinion, unasked for? … and most bloggers really just exude,” he wrote.
The blogging community responded furiously when Mr von Matt’s comments were leaked on the internet, calling him a “low-level moron” and accusing him of blaming his audience for the failure of his campaign.
Tee-Hee.
Posted: Mon - January 30, 2006 at 11:12 AM