Toyota rolls out full-size pickup truck in Texas
While much of the auto world’s attention
was fixed on the Paris Motor Show, US manufacturers were keeping an eye on the
Texas state fair, where Toyota was rolling out a new pickup truck. Texas is
ground zero in the pickup wars that are about to break out across the broad
American landscape.
While much of the auto world’s attention was fixed on the Paris Motor Show, US manufacturers were keeping an eye on the Texas state fair, where Toyota was rolling out a new pickup truck. Texas is ground zero in the pickup wars that are about to break out across the broad American landscape.
Thus, representatives from General Motors, Ford Motor Co and German-US DaimlerChrysler were all on hand for the annual State Fair of Texas in Dallas, which has become one of the biggest stages for new pickup trucks.
Toyota…has built a brand-new factory dedicated to full-size pickup trucks deep in the heart of Texas. Once the new plant in San Antonio is fully operational, Toyota expects to sell as many as 200,000 pickups annually, according to Brian Smith, Toyota corporate manager for truck operations. The plant is scheduled to open in November and dealers are slated to begin selling the trucks in February.
Toyota also is planning its largest advertising campaign ever in the US to promote the new Texas-built version of the Tundra.
The autoblog.com folks produced an overwhelming chunk of coverage from the Chicago Auto Show — a truckload! I guess you could produce a compendium of matching photos of nervous dealers for the American brands.
Posted: Sun - October 1, 2006 at 05:58 AM