Q-Ray bracelet buyers were misled…says the Judge.
Put the Q-Ray bracelet on the shelf along with
purported baldness cures and feel-good tonics after a federal judge ruled on
Friday the jewelry did not quell pain as advertised.
The DeLuxe version — only $249.95
Put the Q-Ray bracelet on the shelf along with purported baldness cures and feel-good tonics after a federal judge ruled on Friday the jewelry did not quell pain as advertised.
U.S. District Judge Morton Denlow ordered QT Inc. of Mount Prospect, Illinois, and its owner, Que Te Park, to refund more than 100,000 buyers of the bracelets — priced up to $249.95 — and forfeit profits of $22.6 million earned between 2000 and 2003.
The ruling supported a 3-year-old complaint by the U.S. Federal Trade Commission and rejected the defense’s theory that if people believed they were helped by the product, why not advertise?
“With the Q-Ray bracelet, if defendants had represented that the bracelet possessed no pain-relieving properties but was simply an interesting piece of wrist jewelry, there would be no placebo effect,” Denlow wrote in his ruling.
Of course, Q-Ray healing stats are the same as “the power of prayer” and any other faith-based panacea. That’s what the placebo effect is all about.
Posted: Tue - September 12, 2006 at 07:02 AM