Gimme a D! R! U! G! S! Cheerleaders are the stars in this business
As an ambitious college student, Cassie Napier
had all the right moves - flips, tumbles, an ever-flashing America's-sweetheart
smile - to prepare for her job after graduation. She became a drug
saleswoman.
As an ambitious college student, Cassie Napier had all the right moves - flips, tumbles, an ever-flashing America's-sweetheart smile - to prepare for her job after graduation. She became a drug saleswoman.
Napier, 26, was a star cheerleader on the national-champion University of Kentucky squad, which has been a springboard for many careers in pharmaceutical sales. She now plies doctors' offices selling the antacid Prevacid for TAP Pharmaceutical Products.
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Known for their toned bodies, small skirts and persuasive enthusiasm, cheerleaders have many qualities that the drug industry looks for in its sales force. Some keep their pompoms active, like Onya, a sculpted former college cheerleader who on Sundays works the sidelines for the football team Washington Redskins and who asked that her last name be withheld, citing team policy. But on weekdays, she urges gynecologists to prescribe a treatment for vaginal yeast infection.
I posted this as "No comment" over at Dvorak Uncensored. But, I may as well recollect that when first I was a wholesale rep, the job title for drug peddlers was "detail man". Gradually, the drug barons decided that sex sells better than anything else.
Posted: Tue - November 29, 2005 at 09:57 AM