1957 neon landmark is retired
Have a police escort to the storage
yard?
The last original Dunkin’ Donuts sign standing
anywhere has been dismantled and is now in storage and facing an uncertain
fate.
The 1957 neon landmark, which towered over the intersection of Market and North Beacon streets in Brighton, was in poor condition with extensive rust. A backlighted fluorescent plexiglass sign with a modern Dunkin’ Donuts steaming coffee cup logo was erected in its place after the old sign came down on April 3…
The American Sign Museum in Cincinnati once expressed an interest, but its president, Tod Swormstedt, said last week he probably is not interested now. He hoped that a private collector would acquire it.
“More and more of these signs that have had their day are coming down, and it’s important to preserve them from an historical standpoint and from an emotional standpoint,” said Swormstedt. “These signs evoke a memory of when times were simpler.” The Dunkin’ Donuts sign was designed in classic 1950s graphic style with candy-colored neon.
Dunkin Donuts University is probably one of the more important institutions of learning in the United States.
The 1957 neon landmark, which towered over the intersection of Market and North Beacon streets in Brighton, was in poor condition with extensive rust. A backlighted fluorescent plexiglass sign with a modern Dunkin’ Donuts steaming coffee cup logo was erected in its place after the old sign came down on April 3…
The American Sign Museum in Cincinnati once expressed an interest, but its president, Tod Swormstedt, said last week he probably is not interested now. He hoped that a private collector would acquire it.
“More and more of these signs that have had their day are coming down, and it’s important to preserve them from an historical standpoint and from an emotional standpoint,” said Swormstedt. “These signs evoke a memory of when times were simpler.” The Dunkin’ Donuts sign was designed in classic 1950s graphic style with candy-colored neon.
Dunkin Donuts University is probably one of the more important institutions of learning in the United States.
Posted: Sat - April 12, 2008 at 03:14 PM